Brick and mortar (B&M) refers to a company that possesses a building or store for operations[1]. The name is a metonym Metonymy is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept. For instance, "London," as the capital of the United Kingdom, could be used as a metonym for its government derived from the traditional building materials associated with physical buildings – bricks and mortar – in contrast with online stores, which have no physical presence.
In the jargon of eCommerce Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way,, brick and mortar businesses are companies that have a physical presence — a physical store — and offer face-to-face consumer experiences. This term is usually used to contrast with a transitory business or an internet-only presence, such as an online shop Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. An example would be the movie-rental shop Blockbuster Video Blockbuster Inc. is an American-based chain of DVD, Blu-ray, and video game rental stores. There are more than 9,000 stores in 25 countries worldwide. It is headquartered in the Renaissance Tower in Downtown Dallas, Texas, which has physical stores and is in competition with the newer online rental services offered by Netflix Netflix is a service offering online flat rate DVD and Blu-ray disc rental-by-mail and VC-1 video streaming in the United States. Established in 1997 and headquartered in Los Gatos, California, it has amassed a collection of 100,000 titles and approximately 10 million subscribers. The company has more than 55 million discs and, on average, ships 1.
A comparable term in the United Kingdom The United Kingdom of Great Britain and Northern Ireland[note 7] is a sovereign state located off the northwestern coast of continental Europe. It is an island country, spanning an archipelago including Great Britain, the northeastern part of Ireland, and many small islands. Northern Ireland is the only part of the UK with a land border, sharing is High Street High Street, or the High Street, is a metonym for the generic name of the primary business street of towns or cities in the United Kingdom. It is usually a focal point for shops and retailers in city centres, and is most often used in reference to retailing shops, although the phrase brick(s) and mortar business is also used.
References
Categories: Retailing | Business terms Categories: Business | Economics terminology | Terminology | Misnomers |
Forbes
The success of one Thai property tycoon might owe less to bricks and mortar than to fish guts. Growing up in the coastal province of Chonburi 40 years ago, ...
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