A webmaster (portmanteau A portmanteau (pronounced /pɔrtmænˈtoʊ/ , plural: portmanteaus or portmanteaux) or portmanteau word is used to mean a blend of two (or more) words or morphemes and their meanings into one new word. In linguistics, a portmanteau is defined as a single morph which represents two or more morphemes of web The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Using concepts from earlier hypertext systems, British and postmaster In computers and technology, postmaster is a term used to identify the administrator of a mail server. Nearly every domain will have the e-mail address postmaster@example.com where errors in e-mail processing are directed. Error e-mails automatically generated by mail servers’ MTAs usually appear to have been sent to the postmaster address), also called a web architect Website architecture is an approach to the design and planning of websites which, like architecture itself, involves technical, aesthetic and functional criteria. As in traditional architecture, the focus is properly on the user and on user requirements. This requires particular attention to web content, a business plan, usability, interaction, web developer A web developer is a software developer or software engineer who is specifically engaged in the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser, site author, website administrator, or (informally) webmeister, sometimes heard in tongue-in-cheek Tongue-in-cheek is a term used to refer to humor in which a statement, or an entire fictional work, is not meant to be taken seriously, but its sarcasm is subtle. The Oxford English Dictionary defines it as "Ironic, slyly humorous; not meant to be taken seriously".[citation needed] feminine form web mistress, is a person responsible for maintaining a website(s). The duties of the webmaster may include ensuring that the web servers, hardware and software are operating accurately, designing the website, generating and revising web pages, replying to user comments, and examining traffic through the site. Webmasters "must also be well-versed in Web transaction software, payment-processing software, and security software." [1]
Webmasters may be generalists with HTML HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. It allows images and objects to be embedded and can be used to create interactive forms expertise who manage most or all aspects of Web operations. Depending on the nature of the websites they manage, webmasters typically know scripting languages such as Javascript JavaScript is an implementation of the ECMAScript language standard and is typically used to enable programmatic access to computational objects within a host environment. It can be characterized as a prototype-based object-oriented scripting language that is dynamic, weakly typed and has first-class functions. It is also considered a functional, PHP PHP: Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document. As a general-purpose and Perl Perl is a high-level, general-purpose, interpreted, dynamic programming language. Perl was originally developed by Larry Wall, a linguist working as a systems administrator for NASA, in 1987, as a general purpose Unix scripting language to make report processing easier. Since then, it has undergone many changes and revisions and become widely. They may also be required to know how to configure web servers such as Apache The Apache HTTP Server, commonly referred to as Apache , is web server software notable for playing a key role in the initial growth of the World Wide Web. In 2009 it became the first web server software to surpass the 100 million web site milestone. Apache was the first viable alternative to the Netscape Communications Corporation web server ( or IIS and serve as the server administrator.
An alternative definition of webmaster is a businessperson A businessperson is employed at usually a profit-oriented enterprise, or more specifically, someone who is involved in the management (at any level) of a company, or even an entrepreneur. The term businessperson almost always refers to someone with a "white collar" occupation who uses online media to sell products and/or services. This broader definition of webmaster covers not just the technical aspects of overseeing Web site construction and maintenance Software maintenance in software engineering is the modification of a software product after delivery to correct faults, to improve performance or other attributes, or to adapt the product to a modified environment but also management of content, advertising Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually, marketing Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves and order fulfillment for the Web site.[2]
Core responsibilities of the webmaster may include the regulation and management of access rights An access control list , with respect to a computer file system, is a list of permissions attached to an object. An ACL specifies which users or system processes are granted access to objects, as well as what operations are allowed on given objects. Each entry in a typical ACL specifies a subject and an operation. For instance, if a file has an of different users of a website, the appearance and setting up website navigation Direct navigation describes the method individuals use to navigate the World Wide Web in order to arrive at specific websites. Direct navigation is a 10 year old term which is generally understood to include type-in traffic. Content placement can be part of a webmaster's responsibilities, while content creation may not be.
See also
- Web design Web design is the skill of creating presentations of content that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, microblogging clients and RSS readers
- Online producer An online producer oversees the making of content for websites. Online producers are sometimes called content producers or online editors
- Professional web designers Professional web designers are found in many web design companies with the goal of creating websites that meet client specifications. Satisfying client needs and wants is the main objective of all web design teams. A web design may include a project manager, staff designer, senior designer, art director, and/or creative director. Some of these
- Website governance Website governance may be defined as an organization's structure of staff ; technical systems; and the policies, procedures, and relationships such staff have in place to maintain and manage a website. Website governance applies to both Internet and Intranet sites.
- Chief Web Officer
References
- ^ Oz, Effy (2008), Management Information Systems, Cengage Learning, pp. 29, ISBN The International Standard Book Number is a unique numeric commercial book identifier based upon the 9-digit Standard Book Numbering (SBN) code created by Gordon Foster, now Emeritus Professor of Statistics at Trinity College, Dublin, for the booksellers and stationers W.H. Smith and others in 1966 1423901789
- ^ http://whatis.techtarget.com/definition/0,,sid9_gci213349,00.html
External links
- International Webmasters Association
- World Organization of Webmasters
- National Association of Government Webmasters
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